Golf Channel continues to build upon its momentum with four consecutive quarters posting year-over-year growth. Golf Channel’s first quarter in 2016 was up +15% vs. 2015 for viewership, building upon last year’s increasing growth in second quarter of +3%, third quarter of +8%, and fourth quarter of +13%. For 24-hour Total Day (6AM-6AM), 110,000 average viewers per minute were tuned into Golf Channel in the first quarter, representing the 15% year-over-year increase, as well as a 19% increase with people 25-54 (31,000), according to data released by The Nielsen Company.
NBC’s PGA TOUR coverage is off to a strong start in 2016 with average viewership +32% and people 25-54 +31%.