The PGA Tour unveiled a new endorsement policy for members during a mandatory meeting on Tuesday at the Honda Classic that covers a dramatically changing sponsorship landscape.
The new policy covers endorsements deals players are allowed to make with gambling companies as well as additional regulations for sponsorship with companies that offer marijuana products, which are not allowed.
The primary adjustments, however, deal with gambling and casino endorsements. Under the old rules these sponsorships were not allowed. The exceptions to the old regulations included deals with casinos “if the sponsorship focuses on non-gambling aspects of the resort” and these deals could not include the word “casino.