AUGUSTA, Ga. – Admittedly, Fred Ridley had never heard of Dude Perfect.
"My first reaction was, who are these guys?" said the Augusta National Golf Club chairman.
"But it was something that I got comfortable with very quickly."
When Ridley heard that the social-media creators were interested in doing a video inside the gates of the club, it didn't take long for him to realize the opportunity at hand. Dude Perfect has 57 million followers on YouTube, many of them kids – a perfect chance to grow the game, Ridley thought, just in a different way than initiatives such as the Augusta National Women's Amateur and Drive, Chip and Putt.