Editor's note: This story originally appeared in the June 8, 2015 issue of Golfweek.
Money is power, and as Voltaire put it, with great power comes great responsibility. Such is the position facing the U.S. Golf Association as it enters a new era of prosperity. Thanks to its lucrative new TV contract with Fox and other international partners, the USGA reportedly will plow nearly $100 million annually for the next 12 years into its coffers. But it won’t be stockpiled into a war chest to stave off potential litigation or for a rainy-day fund.