Women athletes are worth watching. Period.
Seems simple enough, but in a world where women’s sports receive just 4 percent of the overall coverage, despite making up 40 percent of its participants, it seems worth repeating.
Women are worth watching.
This week, that shocking statistic is one the USGA is utilizing on social media to bring attention to the U.S. Women’s Open, which begins Thursday at Champions Golf Club in Houston, Texas. It’s not the first time the hashtag #WomenWorthWatching has been used across social media. It originated from SheIs, the first organization formed to connect leaders in women’s and men’s sports with one clear objective: to rally fans in an effort to grow women’s sports.