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40 reads: Tiger Woods and the crash heard 'round the world

This story originally appeared in the Dec. 12, 2009 issue of Golfweek.

Editor's note: From the thousands of stories published during Golfweek's first 40 years, our editors have compiled a list of favorites. We think you will enjoy revisiting them, too. We'll spend 40 weeks dusting off some of our "best reads" from the archives and posting them here.

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ORLANDO, Fla. –– The irony couldn’t have been more profound.

Shortly after Tiger Woods crashed his Cadillac Escalade – and with it his impeccably crafted image – during Thanksgiving weekend, an ad from business consulting firm Accenture ran in The Wall Street Journal.