The season won’t start until later next month, but the Warriors already set another NBA record. They’ve signed the most lucrative ad patch deal in the league, securing a 3-year, $60 million contract with Rakuten, a Japanese tech company, ESPN first reported Tuesday.
In the first year the NBA will allow advertising on jerseys, the Warriors will wear Rakuten’s red and black patch near the left shoulder. A white Rakuten patch will adorn both the Warriors’ blue and slate jerseys, according to ESPN’s Darren Rovell.
Golden State will receive $20 million from Rakuten per season during the deal, which will also include the team renaming its downtown Oakland practice facility the the Rakuten Performance Center.