In the late 2000s, when I was in high school, the NBA put together a series of commercials with the tagline “Where amazing happens.” The background music was an inspirational piano track, and the Ken Burns effect-laced photo stream was a montage of highlight reel plays, seminal NBA moments, and Ben Wallace’s afro (I think). This sequence was later co-opted by Bill Simmons as a part of his “dumb GMs” column schtick, and since then I’ve never really looked at the commercial the same way because I keep laughing. I mention this commercial because I legitimately believe that you could substitute the still photos with highlights from the Golden State Warriors’ last 4 games, show it to absolutely anyone on the planet, and get them hooked on basketball.
Where Amazing Happens (Warriors 147, Pelicans 140)
