The back-to-back NBA Champion Golden State Warriors led all U.S. professional sports teams in social media engagements during the calendar year of 2018, surpassing the Dallas Cowboys, Boston Red Sox, New England Patriots, L.A. Dodgers and Chicago Cubs, among others. The Warriors recorded over 282 million engagements across their social media platforms in 2018, more than 50 million above the number-two team on the list, the Cleveland Cavaliers (225 million). The data was released by MVPindex, a social media measurement firm.
“The appetite for Warriors basketball is at an all-time high, including from a social media perspective,” said Warriors President and Chief Operating Officer Rick Welts.