The NBA Champion Golden State Warriors were named 2014-15 Co-Retailer of the Year by the NBA, it was announced today. The annual honor, awarded by the league since 2002, recognizes best practices in team merchandise sales and operations. The Warriors and the Toronto Raptors earned the award after an extensive review of all team retailers with criteria including innovative marketing and merchandising programs, breadth of product assortment, customer service, consumer shopping experience, and overall sales success.
The Warriors celebrate their second win in this category, after receiving the honor following the 2012-13 season. On the heels of the team’s fourth NBA championship in franchise history, the Warriors achieved record-breaking sales from the 2015 NBA Playoffs through the start of the 2015-16 regular season by using enhanced point-of-sale technology and expanding its in-market retail presence.