In case you missed it, sports apparel giant Nike unveiled an incredibly powerful ad campaign this year, starring former San Francisco 49ers quarterback Colin Kaepernick. Kaepernick is, of course, best known for taking a knee during the national anthem to peacefully protest police brutality and systematic racism and injustice, and, since doing so, has been out of a job in the NFL.
Nike tabbed Kaepernick as the face of their current campaign, which celebrates the 30th anniversary of their wildly successful motto, “Just Do It”. The campaign focuses around a powerful quote that alludes to Kaepernick continuing to protest despite losing his job: “Believe in something.