NEW ORLEANS — Warriors point guard Stephen Curry is the best shooter in the NBA and one of the most popular — getting the most All-Star votes in the league and selling the second most jerseys.
He could be worth $1 billion to athletic apparel maker Under Armour Inc., according to chief executive Kevin Plank.
Plank said Under Armour’s goal is to build a $1 billion basketball brand centered around Curry.
“From the Curry One (basketball shoe) to the Curry Two, we’ve been modifying and chasing that a little bit where we had pretty limited expectations of what we really wanted to do with that product to begin with,” Plank said.