Let us assume the best in people. Let us assume that they understand exactly why Colin Kaepernick and other athletes are protesting. Let us assume they support their right to do so, whether they themselves would participate or not.
Even still, in some cases, the first argument one comes up against is that the media shouldn't be focusing on it - negative or positive coverage, it doesn't matter, they just don’t want to hear about it. It's not a sports story to those people. They run to sports to ignore the issues of the day. Especially in this very divisive — and, frankly, quite scary — time in American history.