The Golden State Warriors quietly announced a partnership with embattled cryptocurrency exchange Coinbase in yet another foray into the heavily scrutinized industry.
A news release about this move came out Tuesday morning on the Dubs’ website, although no piece of social media for the team has yet to acknowledge this has happened. Coinbase wasn’t as inconspicuous about the partnership, posting a short promotional video on X with the caption, “Hey Dub Nation. It’s official.”
The release has the usual PR jargon of excitement from each side. Warriors Chief Commercial Officer Mike Kitts said, “Building fandom using blockchain technology continues to be an area of opportunity for us,” referring to the professional basketball team he works for.