ESPN.com · Sep 8, 2015
The Definitive NBA Logo Rankings
It’s that time of the summer again. After going way too deep ranking names and court designs, we’re back to hit perhaps the most important piece of art associated with a team: its primary logo, which defines both its on-court look and marketing reach.
Some rules:
• This is subjective, though I’ve consulted experts who understand the process behind the images.
• I’ve focused almost entirely on primary marks; things get unwieldy if you factor in the half-dozen secondary and partial logos that teams conjure to sell more stuff. That said, a killer secondary logo can nudge a team up the rankings — or make you wonder how they could hide it behind some dull central mark.
30. OKLAHOMA CITY THUNDER