Golden State Warriors head coach Steve Kerr addressed Kevin Durant's ongoing feud with the media while speaking with reporters Friday.
Kerr acknowledged that fans' interest in free agency plays a significant role in the popularity of the NBA (via The Athletic's Anthony Slater):
Anthony SlaterSteve Kerr: “We’re all actors in a soap opera. We really are. And we have to deal with that part of it.” https://t.co/VHe6wNmBIw
He called NBA players and coaches "actors in a soap opera" in reference to the drama that comes along with the sport and its coverage.