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Steve Kerr jokes he would like royalties from the Warriors’ “Strength in numbers” marketing campaign

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OAKLAND – On the eve of his first Warriors’ training camp nearly 3 ½ years ago, Steve Kerr offered a key message that would later frame the team’s dominance.

Kerr’s message went beyond expressing gratitude for inheriting a star-studded roster. To outline how he would handle such personnel, Kerr played a video for his players that longtime NBA broadcaster Marv Albert narrated. In his dramatic and baritone voice, Albert touted the importance of having “Strength in Numbers.”

Since then, the Warriors have won two NBA titles out of three NBA Finals appearances partly because they have mastered that slogan.