Stephen Curry has now reached Michael Jordan levels of marketability, as Under Armour announced the launch of the new "Curry Brand" on Monday.
The new line is intended to rival Nike's Jordan brand and will launch this week with basketball and golf apparel. According to CNBC, the line will unveil some shiny new basketball shoes that are oh-so-conveniently dropping just in time for the holiday shopping season, a point highlighted by Under Armour chief executive Patrik Frisk.
“We wanted to make sure we did this as close as possible to the NBA season finally launching .