Golden State Warriors star Steph Curry made it a signature celebration this postseason to follow a late-game dagger with a signal that he’d put his opponents to sleep. It quickly went viral on social media, with fans tweeting “night night” when Curry put his opponent’s hopes to bed.
Of course, Curry carried the Warriors through the playoffs to the fourth NBA title of his career. Now, after an offseason of celebration, it’s been revealed that Curry’s business interests are preparing to capitalize on one of the most memorable parts of Golden State’s run.
According to a report by ESPN reporter Nick DePaula, Curry filed a trademark for the phrase “Night Night” just 10 days after the Finals.