“Everything about Under Armour is about the underdog,” Under Armour CEO Kevin Plank said in February. “We are the overachieving brand. We are the underdog brand. We are the ones that no one thought could do it. Nobody gave us the chance to be in this position, but we are, and we take that with great responsibility.”
You can say that same about Stephen Curry.
Curry, who suffered from early injuries, multiple coaches and dysfunctional ownership, seemed poised to stay the underdog. Like the brand that eventually signed him, he has surpassed all doubt and established himself as a worldwide force in the industry.