With the news of the Warriors partnering with Rakuten for the jersey badge opportunity, warriors.com had the opportunity to speak with executives from both organizations. Here are a few highlights from that conversation with Warriors CMO Chip Bowers and Rakuten founder and CEO Hiroshi “Mickey” Mikitani.
Why is Rakuten the right partner for the Warriors?
Chip Bowers (CB): It gets back to the people. At the end of the day, we wanted to work with a first class brand, which we accomplished with Rakuten, but just as importantly we wanted to work with first class people.