When the NBA released the latest update of its "Most Popular Jersey and Team Merchandise" list on Wednesday, the three players who led the way in jersey sales on NBAStore.com from October 2015 through December 2015 came as no surprise.
The top spot belonged to Stephen Curry, the league's reigning Most Valuable Player, the leader in the race for this year's MVP trophy and the top gun of a Golden State Warriors team on a run to topple the 1995-96 Chicago Bulls' all-time record for most wins in a single season.