ESPN sports business reporter Darren Rovell discusses Nike announcing LeBron James signing a lifetime deal, believed to be the first of its kind in the shoe and apparel company's 44-year history.
LeBron signs lifetime Nike deal
Related Topics: Nike, Inc., LeBron James, Darren Rovell, ESPN, David Brooks (author)
ESPN sports business reporter Darren Rovell discusses Nike announcing LeBron James signing a lifetime deal, believed to be the first of its kind in the shoe and apparel company's 44-year history.