In 2013 the legendary MC, Nas, was browsing through YouTube for new music. He stumbled upon a song called “Bati Boy.” The Illmatic lyricist was looking to strengthen his new Mass Appeal record label with fresh talent. Nas stumbled upon a song called “Bati Boy” by Dave East.
“I got a call from Nas,” said East in an exclusive on-camera interview with Bleacher Report at Rucker Park. “He was telling me, ‘I love what you're doing. You remind me of myself. I got this record label called Mass Appeal Records. If you want to get down lets get down.