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Joe Montana, Hunter Pence and more invest in esports organization Cloud9

Multigame esports organization Cloud9 has completed a Series A financing round with backing from sports teams, athletes, and games industry insiders, including NFL Hall of Famer Joe Montana, San Francisco Giants outfielder Hunter Pence and Golden State Warriors owner Chamath Palihapitiya.

"We've formed a fantastic group of investors to help push Cloud9 to the next level," said Jack Etienne, co-founder and CEO of Cloud9 in the news release. "With this investment you can expect Cloud9 to continue our expansion into the esports market while maintaining an exceptional experience for our players."

Daniel Fiden of Chinese-owned FunPlus Ventures led the charge.