It’s understandable that whatever happens in the European basketball world largely remains a mystery to American audiences. Start times often don’t coincide with ideal viewing times; those that do want to watch try to find which channel is airing them, and are left with less-than-legal means (*cough*streams*cough) of watching them.
An even more plausible explanation is that the American audience simply doesn’t care about basketball beyond their shores. Even the allure of watching non-American NBA superstars — Giannis Antetokounmpo, Luka Donu010diu0107, and Nikola Jokiu0107, to name the three biggest names — competing for flag and country isn’t enough to pull them in.