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Elizabeth Velten: Steph Curry breaks another NBA mold, goes soda free

He's a good guy, a family man with two ridiculously adorable daughters and an ideal role model for young people everywhere. Oakland's favorite son, Stephen Curry, has consistently broken the mold of "typical basketball star."

Now, he's taking a huge step in his seeming quest to re-write the script: endorsing water — not sugary drinks — with an unprecedented health-focused marketing deal with Brita, the home water filter company.Sugary drinks kill 30,000 Americans each year and are largely responsible for the nation's type 2 diabetes and obesity epidemics, both of which can shave a decade off of a child's life.