It’s doubtful that Marshall McLuan was thinking about basketball players and their shoes when he said, “The medium is the message.”
Pro basketball athletes, as a whole, are more tuned in to current events and social causes than other professional athletes. McLuan would have recognized them as modern-day messengers.
Take Warriors center DeMarcus Cousins. A “shoe free agent” last summer, Cousins jumped from Nike to Puma. He was planning to debut a new shoe Thursday night when he and the Warriors met the Wizards in Washington, TMZ Sports reported.
That shoe has a lot to say.