To quote the legendary Ron Burgundy: Steph Curry is kind of a big deal at Under Armour.
So it makes perfect sense why the Warriors superstar soon will "have his own brand under the umbrella of Under Armour, just like how Michael Jordan has his Jordan Brand at Nike," as Let's Go Warriors recently reported.
And when Bleacher Report posted about the news to Instagram on Monday, prominent members of the basketball world paid tribute to the two-time NBA MVP.
Dwyane Wade: "Welcome to the 'own' brand club.