For many casual fans, the annual Christmas Day marathon marks a sort of unofficial beginning to the NBA season, the time where non-diehards start to turn attention from football and the hot stove to the stuff we've been watching for the past two months. When all those eyeballs focus on ABC and ESPN this Friday, they'll see something new that's got nothing to do with the action on the court — an advertising campaign featuring NBA superstars calling for an end to gun violence, the product of a partnership between the NBA itself and what The New York Times calls "one of the nation’s most aggressive advocates of stricter limits on firearm sales.
Curry, CP3, Melo, Noah call for end to gun violence in new NBA ad (Ball Don't Lie)
