The Cleveland Cavaliers winning the NBA title not only ended the city's long major sports championship drought, it also led to a historic amount of merchandise sales in the days that followed.
Officials with Fanatics, the nation's largest online seller of sports merchandise that also runs the NBA Store in Manhattan and the league's official shop online, say Cavaliers fans bought twice as much championship gear in the 24 hours after winning the title than Golden State Warriors fans purchased in the same post-championship period when they beat Cleveland last year.
In fact, Fanatics sales numbers indicates that Cavaliers fans purchased more gear less than two days after winning the title than Warriors fans did in a full week's time in 2015.