Stephen Curry announced the launch of the Curry Brand, his standalone brand with Under Armour, on Monday. His new shoe releases on December 11.
Curry spoke to Bleacher Report Kicks about all that went into the launch, Michael Jordan comparisons, signing NBA players to the Curry Brand and more.
B/R: What inspired you to launch the Curry Brand?
Curry: Obviously I've been with Under Armour since 2013, in the signature game for the last six years. When it came to Curry Brand, it was an opportunity to bring the best sides of me, the best sides of Under Armour and do something that has an amazing impact on the community and things that are near and dear to my heart.