The beginning of the 2022 season was a serious struggle on the field. But a lot of the focus from the media, from fans, and from the coaching staff was off the field. Geoff Collins was heavily rumored to be on the borderline of getting fired after 2021 and that rumor was basically confirmed once he was canned just 4 games into 2022. That dominated the focus from the outside during the offseason.
But Collins himself was too focused on things not directly tied to play on the field. He was heavily focused on the recruiting side of things as well as taking a direct role in the branding and marketing of the team.