In a social media release this beautiful Friday morning, Tech unveiled its new shade of old gold, Tech gold, in the latest announcement regarding the Adidas brand refresh. This represents a massive shift from colors anywhere between black and royal blue or yellow and murky brown, countless fonts, and other inconsistencies that plagued Georgia Tech Athletics’ branding. All in all, it is an exciting standardization of one of college football’s most historic brands.
A note: this story could very well still be developing as of 8:05 AM EST, and we will continue to updated as From the Rumble Seat learns more.