Sure, the Captain and Frank Turner found their man, but turning him to work was another matter entirely. Hired to be the coach of Tech’s fledgling baseball and football teams, Heisman brought his innate football genius to the tiny campus on North Avenue. The football team was, to not mince words, otherworldly terrible in the decade or so it had existed prior to his arrival, so turning around the motley band of scrubs he inherited was a tall order. The coach, guaranteed 30% of the gate receipts, wanted a product that not only would demonstrate his genius and win games, but also fill the stands.