This Tuesday, the NCAA made the surprise announcement that it would allow college athletes to be paid for the use of their name and likeness. This new step came in a series of events that started with a bill allowing for this in California. This decision marked an apparent flip in the NCAA’s view of collegiate payment — when California announced a bill that also allowed players to be paid for the use of their name and likeness, the NCAA immediately took a harsh stand against it. It was made obvious that the NCAA would fight the bill in court and college athletics highest governing body even went as far as to threaten California with a ban from NCAA postseason activities.
NCAA approves athletes profiting off likeness
