If you’ve taken time off from following the landscape of college athletics, I don’t blame you. There has been little for Tech fans to be excited about. Since the college football season ended with rather... unfortunate results, we’ve seen USC poach a head coach from a perennial CFP contender for an absurd sum of money, TV contracts further bloat to insane levels, and Texas A&M change the course of college football forever by using a first-of-its-kind NIL collective to buy the #1 recruiting class in the county for a reported $30 million. All of this follows a trend that has been building for years: a trend of increasing commercialization in which programs fiercely search for revenue in a desperate attempt to not be left behind, a trend that will only continue as more money flows into the system from those seeking either victory or profit.
Georgia Tech, NIL, and the Future
