There’s been a growing sentiment over the last several years among Georgia Tech students, fans, alumni, and student-athletes alike:
When it comes to being the athletic apparel provider for one of the top athletic departments in college sports, Russell Athletic sucks.
If you’re someone who likes cool uniforms in various sports, clothes that have your team’s logo on them, or even just cheering for teams that don’t place unnecessary recruiting restrictions on themselves, you know this. We’ve been over this already. Branding matters to the success of the school’s teams and the growth of the school’s fan base, and the athletic apparel provider is a part of that brand.