Every year when team camp starts the Georgia football program is greeted with a new collection of gear for the upcoming season. The ritual, now deemed to be ‘Nike Christmas’ by athletes and coaches at Nike schools all across the nation, is a sight to behold.
Watching players receive dozens of crisp new apparel items to wear for the year certainly gets the adrenaline going for fans as well. The ‘Nike Christmas’ gives them a chance to get their hands on some fresh clothing too – but it comes at a cost. Pun intended. Unlike the players, fans have to go online or in-store to purchase their sideline apparel each year, boasting their swag like an official athlete of the program.