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The Atlanta Falcons should draft Georgia's D'Andre Swift

ATLANTA, Ga.–The Atlanta Falcons should take Georgia running back D’Andre Swift in the first round of the NFL draft, which is April 23-25 this year in Paradise, Nv., of greater Las Vegas.

As the NFL team playing in Atlanta, the Falcons find themselves in a unique marketing situation that is not going anywhere. Atlanta itself has, over the past two decades or so, transcended other markets for American college football to the level that it is now widely considered the World Capital of College Football. The Atlanta Falcons can capitalize on this unrivaled collegiate popularity by drafting a University of Georgia runner.