Limited-edition, officially licensed SweeTARTS Gummies will feature the logos and mascots of 10 total colleges this year including new partnerships with the University of Michigan, University of Arizona, University of Oregon, University of Georgia and the University of Florida as well as the original five schools from last year, the University of Texas, The Ohio State University, University of Tennessee, University of California, Los Angeles and the University of Arkansas.
This year’s campaign will begin with college football season and extend through basketball season.
To add to the excitement, Butterfinger joins in on the fun for the first time this year, allowing students and fans to show their school allegiance in a “crispety, crunchety, peanut-buttery way.