From the file "two pennies for your time"...
To some degree it's easy to read too much into this -
"He's got to know, hey, this is third down. This is a pretty important play," – Schottenheimer on Greyson Lambert — Sarah K. Spencer (@sarah_k_spence) October 14, 2015
But from my view outside the arena, it might help Lambert perform better on third down if you perform better on first and second.
Now more than ever this needs has to be a run-oriented offense, even without its star running back.