Most times in November, it’s usually jacket weather. Also by that time, it’s usually known how much of a shot at a conference title and other things that Georgia teams may have.
In many years, Georgia’s hopes of a title have hung on its result against Auburn. The cold weather, prestige and atmosphere - it makes any Georgia-Auburn game feel like a big deal, even if both teams are having a bad year.
They don’t call it the Deep South Oldest Rivalry for no reason. It means a lot, and the November timing means a lot to many people, especially those in red and black.