Branding is an intricate part of today’s business and college football follows suit with some of the nation’s most iconic brands.
Signature uniforms like the Michigan winged helmet, Alabama’s adaptation of Bear Bryant’s houndstooth, the Tennessee checkerboard end zone, Boise State’s Blue Turf, Notre Dame’s Touchdown Jesus, Georgia’s photogenic Uga mascot, Howard’s Rock at Clemson, South Carolina’s adaptation of ‘Sandstorm’ and even the USC Trojan Band donning their dark shades all reinforce the brand of each school and provides a unique identity recognized by fans across the country.
The most recognizable branding instrument for college programs is the teams’ official logo.