In the latest TV ratings, ABC’s coverage of the socially distanced 2020 NFL Draft kickoff dominated the Thursday prime time ratings and helped fill a void for the American sports-deprived audience.
Ratings set a record for the event, with more than 15.6 million viewers tuning in to opening night across ABC, ESPN, NFL Network, ESPN Deportes and their digital channels. Helped by sports fans starved for action amid the coronavirus shutdown, the total broke the previous record for the first night of the draft, which had been 12.4 million viewers in 2014.
Last night’s numbers were up 37% over last year’s 11.