In the first step toward allowing compensation for previously-unpaid student athletes, the NCAA board of governors unanimously voted to allow players to capitalize off of their own image today.
Intercollegiate athletes will now be permitted to “benefit from the use of their name, image and likeness.”
Meeting at Emory University in Atlanta, the result comes as a welcome surprise to athletes of various sports, but as a lament to all of those who were delivered a suspension for capitalizing off of their own brand in the recent past.
NCAA President Mark Emmert stated that the board is “going to continue to communicate with legislators at the state and federal level.