Georgia Bulldogs running back Kendall Milton is among the first college football athletes to create his own personal logo. The California native is a former five-star prospect, who played in seven games throughout his first season in Athens.
Now, Milton is testing the waters of the name, image and likeness bill. College athletes across select states in America can now profit off their own personal brand. The NIL bill gives athletes the “ability to have endorsement deals, monetize their social-media followings or get paid for signing autographs” after not being permitted to do so in the past.