A chorus of boos rang out inside Bridgestone Arena. Georgia, instructed by head coach Mark Fox, continued to foul Kentucky with the game seemingly in hand. The margin of victory and remaining time was too much for Georgia to overcome.
As the boos quieted before the ensuing free-throw attempts came, Fox could be heard screaming from his bench.
"We play 'til the clock hits zero!" he said.
Afterward, Fox was asked why he told his team to keep fouling Kentucky in a game the Wildcats went on to win 71-60. He paused, seemingly to gather the correct phrasing of words he wanted to use.