Football at the top is increasingly about the little things. Elite programs recruit great players, have superb facilities, and all the latest and greatest brick and mortar assets designed to continue attracting the nation’s best athletes to the nation’s best programs. Each year, many college programs adopt a theme (a slogan or, some might say, a catchphrase) for the season. For example, for the 2019 season, the team urged itself to “Do More!” One of Mark Richt’s slogans at UGA was “Finish the Drill,” and Kirby launched “Attack The Day” when he took the reins from Coach Richt. The best coaches use every motivational technique they can imagine to help transform individual players into a team.
DNA – Demanding the Standard
