Denver Broncos quarterback Russell Wilson has been quite a presence in the Mile High City since being traded from the Seattle Seahawks in March.
During Broncos media day, the team posted a behind-the-scenes video of Wilson in his new team uniform repeating "Broncos country, let's ride" to the camera.
Wilson said the line four times in four different voice tones, which sent social media into a frenzy. The Broncos signal-caller made sure to bring his new phrase to training camp too.
"Every day I stay focused and get better.